It ain't fashion, if it ain't sustainable

AGI Denim

PRESS RELEASE / Launch

8 April 2026

2 minutes

At a time when wellness has moved from a niche lifestyle trend to a global priority, AGI Denim is advancing denim development through innovation in materials, cleaner processes and thoughtful design.

AGI Denim Introduces The Wellness Edit, Redefining Denim Through Innovation and Well-Being

KARACHI, PAKISTAN: AGI Denim is proud to unveiled The Wellness Edit, a concept that redefines denim through the lens of innovation and well-being. As consumer expectations evolve, The Wellness Edit reflects a growing shift toward materials and products that not only perform but also support how people feel in what they wear.

At a time when wellness...

Fibre Innovation / HV100

6 October 2025

3 minutes

HV100’s strength lies in its “high variation” design. Standard lyocell fibres are uniform in shape and length, while HV100’s controlled irregularity mimics cotton’s randomness.

Lenzing Launches New Tencel Lyocell Fibre that Targets Cotton-Like Look and Feel for Authentic Denim

Lenzing Group has introduced Tencel Lyocell – HV100, a fibre designed to reproduce cotton’s irregular texture and authentic denim character. With its matte appearance and softer hand feel, HV100 aims to overcome the aesthetic limitations that previously restricted Tencel’s use to denim interiors, enabling its expansion into the core structure of jeans.

Staff Writer

PRESS RELEASE / Announcement

23 July 2025

3 minutes

At the heart of Ceramic Blue is AGI Denim’s exclusive Chip-off Technology, a proprietary system designed to enhance this natural fading behavior while improving production efficiency and reducing resource use.

AGI Denim Showcases Ceramic Blue at Kingpins New York

Karachi / New York: AGI Denim is proud to showcase Ceramic Blue at Kingpins New York, a bold new concept that pushes denim fading to its most expressive limits. Developed through extensive research and garment testing, Ceramic Blue introduces a sharper contrast between highs and lows in abrasion, addressing a desirable visual effect in the denim...

PRESS RELEASE / Launch

10 April 2025

3 minutes

Formal introductions between AGI Denim and Living Ink stemmed from the Strategic Supplier Initiative (SSI) led by Amsterdam-based innovation platform Fashion For Good (FFG).

AGI Denim Partners with Living Ink to Launch Algae-Derived Black Denim

Karachi, Pakistan: AGI Denim, a leading premium denim manufacturer, proudly announces a groundbreaking collaboration with Colorado-based provider of carbon-negative pigments and bio-based inks, Living Ink Technologies. Together, they are setting a new benchmark in sustainable fashion by introducing Algae Black—a revolutionary black pigment derived...

PRESS RELEASE / Launch

8 April 2025

3 minutes

Originally conceived as a 30th-anniversary collaboration with denim industry veteran Jonathan Cheung, Tomorrowlab has evolved from a capsule collection into a permanent platform for sustainable and functional innovation—an ongoing launchpad for visionary ideas from AGI Denim and its technology collaborators.

AGI Denim Unveils New TOMORROWLAB Collection as a Platform for Denim Innovations

Karachi, Pakistan: AGI Denim on Monday announced the launch of Tomorrowlab as an expanded innovation platform for spotlighting cutting-edge technologies that explore the possible futures of denim. The collection is set to debut at the upcoming Kingpins Amsterdam trade show on April 16–17, 2025.

Originally conceived as a 30th-anniversary...

PRESS RELEASE / Announcement

23 October 2024

3 minutes

Engineered to meet the rigorous demands of the fashion industry, these hides provide a vegan alternative to conventional animal leather, addressing growing concerns around sustainability in material sourcing.

AGI Denim and Ecovative Saddle Up for the Mushroom Rodeo with Mycelium Leather

Karachi, Pakistan: AGI Denim teams up with Ecovative, a pioneer in mycelium-based creations to introduce a new concept of combining mycelium leather with denim. This collaboration reimagines textile and fashion through the use of Forager™ Hides, which offer versatile options in texture, density, and finish. Titled "Mushroom Rodeo," this collection...

PRESS RELEASE / Launch

22 October 2024

2 minutes

Soft Serve is the result of advancements in AGI Denim’s processes, including Soft-Tech technology, fiber selection, and fabric finishing. The collection’s 3D twill texture adds visual depth, with weights ranging from 8.5 to 13.5 ounces, offering both fashion and core options for various styles and seasons.

AGI Denim Unveils Soft Serve Collection at Kingpins Amsterdam: an Indulgent Take on Authentic Denim

Karachi, Pakistan: AGI Denim is excited to announce the launch of its Soft Serve collection, showcasing indulgently soft, authentic denim at Kingpins Amsterdam on October 23-24, 2024.

Soft Serve marks a new frontier in denim, combining luxurious softness with the rugged authenticity that defines the iconic material. Inspired by the dual nature of...

PRESS RELEASE / Announcement

23 July 2024

3 minutes

The goal is to show a scalable approach to sustainability, where the amount of recycled content can be adapted to meet different needs and standards. The higher the waste ratio, the darker the color, allowing the visitors to envision a world where denim not only clothes us but also builds our surroundings

AGI Denim and Ecovative Turn Post-Consumer Waste Denim into Eco-Friendly Mycelium Bricks

Karachi, Pakistan: AGI Denim has partnered with Ecovative, a leader in mycelium technology, to transform post-consumer waste denim into sustainable architectural and interior design materials. Their first product to be introduced is mycelium bricks made from discarded jeans, which will be unveiled at Kingpins New York on July 17-18, 2024. Visitors...

PRESS RELEASE / Announcement

10 May 2024

3 minutes

AGI Denim has long been a champion of responsible manufacturing practices and by partnering with REEDS and local farmers, it aims to empower its communities and lead change in the denim industry.

AGI Denim Announces: Regenerative Cotton Farm Project in Collaboration with REEDS

Karachi, Pakistan: AGI Denim announces the AGI Denim Regenerative Cotton Farm Project, a collaboration with the Rural Education and Economic Development Society (REEDS) to promote sustainable agricultural practices directly at farms.

REEDS is a non-profit, non-governmental humanitarian organization that emerged from a collective commitment to...

PRESS RELEASE / Announcement

18 April 2024

3 minutes

AGI Denim has partnered with Green Story, an innovative sustainability analytics platform, to measure the environmental impact of its products in a credible and easy-to-understand manner, accessed via QR codes.

AGI Denim Collaborates with Green Story to Provide Digital Product Passports with LCA Expertise

Karachi, Pakistan: AGI Denim has partnered with Green Story, an innovative sustainability analytics platform, to measure the environmental impact of its products in a credible and easy-to-understand manner, accessed via QR codes. This collaboration aims to quantify the environmental performance of AGI Denim's products using Green Story's Life Cycle...