A series of strategic developments will mark Munich Fabric Start's 30th anniversary at its Autumn.Winter 27/28 edition at the MOC in Munich. The show will introduce a new brand architecture, launch an anniversary storytelling project, expand its visitor acquisition activities, and present "TASTE." as the season theme.
- The Autumn.Winter 27/28 edition runs 14–16 July, an earlier opening than previous editions, offering visitors and exhibitors a more efficient start to the sourcing season.
- A new minimalist visual identity, developed with Munich-based agency Mayolove, will be applied across exhibition layout, stand and hall design, and extended to digital formats including the website, newsletter and MFS app.
- The "30 Years. 30 Stories." anniversary project will bring together interviews, video statements, photo galleries and curated content from partners, exhibitors, visitors and industry insiders, with the first content going live in June.
- Munich Fabric Start will expand its visitor management team, with focus on internationalisation through targeted acquisition across European countries, community building and a new newsletter concept.
THIRTY YEARS ON: Munich Fabric Start will celebrate its 30th anniversary at its upcoming Autumn.Winter 27/28 edition, marking three decades since its founding in 1996. Over three decades, the show has established itself as the central one-stop sourcing platform for the European fashion and textile industry, incorporating integrated show-in-shows BLUEZONE, KEYHOUSE and THE SOURCE, and bringing together fabric and trim manufacturers from across the international textile value chain.
- The upcoming edition runs 14–16 July, an earlier date that reinforces Munich's standing as a trade show venue in the European market.
- Munich Fabric Start Exhibitions GmbH is one of Europe's leading trade show organisers for textiles, trims, textile machinery and sourcing.
- International fabric and trim manufacturers use the platform to present their latest colour and material trends twice yearly.
- VIEW PREMIUM SELECTION, Munich Fabric Start's accompanying trade show, will hold its Autumn.Winter 27/28 edition on 8 and 9 September.
BEHIND THE CHANGES: Munich Fabric Start has established a new contemporary brand architecture developed with Munich-based agency Mayolove, uniting its formats, sub-brands and communication channels under a consistent umbrella brand to strengthen its international profile and communicative appeal. The minimalist visual identity will reshape exhibition layout and stand design, with the website, newsletter and MFS app set for revamp in the coming months.
- Mayolove is a full-service agency specialising in brand development, user experience and user interface design, as well as animation and film.
- The new visual identity deliberately creates space for content, innovation and creative presentations, with a more open and minimalist stand and hall design.
- The "30 Years. 30 Stories." project will publish interviews, video statements and curated content covering sustainability, innovation, craftsmanship, digitalisation, materials of the future and the importance of personal networks.
- The project draws on perspectives from long-standing partners, exhibitors, visitors, creatives and industry insiders to highlight the people, ideas and developments that have shaped the international textile and fashion community.
- The enlarged visitor management team is also introducing targeted visitor communication, including a new newsletter concept designed to strengthen engagement with the show's international community.
ABOUT "TASTE.": The Autumn.Winter 27/28 season theme "TASTE." positions personal taste as a response to a world increasingly shaped by artificial intelligence. The theme frames individual taste as an expression of identity, attitude and personality, something profoundly human that cannot be replicated by technology, and calls for the courage to develop and live one's own taste fully, respecting the diversity of other perspectives.
- "TASTE." stands for authenticity, empathy and cultural openness, reflecting a longing for more humanity in a technologised world.
- The theme moves away from judgements of good or bad taste, foregrounding individuality and personal expression as defining values for the season.
- Personal taste is presented as profoundly human in character, and as a quality that artificial intelligence cannot replicate regardless of how far its creative capabilities develop.
WHAT THEY SAID
Our new brand identity is deliberately conceived not merely as a showcase, but as an open platform for content, partnerships and innovation. It reflects MUNICH FABRIC START's self-image as an internationally connected business and inspiration platform… laying the foundations for more efficient, modern and emotionally resonant brand communication in an increasingly dynamic market environment.
— Florian Klinder
Managing Director
Munich Fabric Start
