KANSAS CITY, U.S.:eVent Fabrics, a global leader in waterproof/breathable and windproof fabric laminates, is expanding its partnership with HLINC Golf, the premium golf apparel brand bringing technical outdoor performance to the links.
Founded in Ireland and launched in 2025, HLINC was created around the simple idea that golf apparel doesn’t have to look or perform the way it always has. Disrupting the status quo and drawing inspiration from Ireland and Scotland’s famously unpredictable links conditions, HLINC combines golf’s traditional aesthetic with the performance technologies more commonly found in technical outdoor apparel.
“HLINC is doing something pretty different in golf,” said Chad Kelly, Vice President of eVent Fabrics. “They’re taking the performance expectations we’ve seen for years in outdoor apparel and bringing them to a sport where tradition still plays a huge role. That makes them a great partner for eVent, and we’re excited to see how quickly the brand is growing.”
That approach is gaining traction. HLINC apparel featuring eVent’s plant-based stormST waterproof/breathable laminate is now available at 45 links courses and 10 non-links courses, including Royal County Down, currently ranked the No. 1 golf course in the world. The partnership also gained a high-profile showcase during the recent Walker Cup at Lahinch Golf Club, where all of the caddies wore HLINC apparel.
HLINC has also found an unexpected ambassador in actor and avid golfer Bill Murray, who has been spotted wearing the brand.
At the heart of the partnership is eVent stormST, a plant-derived waterproof/breathable laminate designed to deliver the combination of waterproof protection, breathability, stretch and quiet performance needed on the golf course.
“Golfers don’t stop playing because the weather changes,” said Ian Forrester, Founder of HLINC Golf. “Especially in Ireland and Scotland, you need apparel that can handle whatever the day throws at you. We wanted to build golfwear that performs like technical outdoor gear, but still feels right on the course. eVent is proving to be a perfect partner.”
HLINC’s eVent stormST collection includes waterproof jackets, trousers, gilets, bucket hats and caps. The collection is designed for golfers who want protection from the elements without the noise, restriction or bulk often associated with traditional waterproof golf apparel.
The growing presence of HLINC on links courses reflects the brand’s focus on the environments that inspired it. Rather than building a conventional golf apparel line and adding technical features, HLINC started with the demands of links golf and worked backward to create apparel capable of meeting them.
ABOUT EVENT FABRICS: eVent Fabrics, founded in 1999, revolutionized the industry with the first air-permeable 100% waterproof membrane and continues to develop high-performance textile technologies with sustainability in mind. The company is globally recognized for breathable waterproof solutions and a commitment to reliable, high-performance laminates that help users defy the elements. Trusted by leading brands, eVent Fabrics provides performance laminate technologies for outerwear, footwear and accessories.
ABOUT HLINC GOLF: HLINC, pronounced “LINK,” takes its name from the old English word from which “links” golf is derived, referring to sloped, rising or ridge-like ground. Founded by a team of experienced professionals from the sports, golf, retail and marketing industries, with backgrounds at brands including The North Face, PING, Under Armour and Oakley, HLINC Golf creates high-performance golf apparel inspired by the links courses of Ireland and Scotland.
