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Joëlle Vanhamme

Professeur de marketing EDHEC Business School
Joëlle Vanhamme

Joëlle Vanhamme is Professeur de marketing at EDHEC Business School.

Most Popular
Cotton Futures / CottonInc Study Analysis
Biogenic carbon absorbed during crop growth can invert a fibre's climate profile at the point of production though the permanence of that storage depends on what happens to the product after it leaves the farm.

The Fight Over Cotton's Future Is a Fight Over Accounting

  • Subir Ghosh

21 May 2026
Functional Clothing / Shapewear Feature
Shapewear's repositioning from corrective occasionwear to all-day comfort reflects a category reset driven by consumer demand for products that function across every context of daily life.

Shapewear Finally Stopped Selling Transformation and Started Selling Infrastructure

  • Subir Ghosh

15 May 2026
 
Latest Specials
Recycling Crisis / Tshirt Study Report
The environmental cost of a cotton t-shirt is set long before it reaches a shop floor, determined by cultivation, water use and the inefficiencies of industrial fibre processing.

Why Bangladesh Loses More Cotton Than Norway's Best Recycling System Can Ever Recover

  • Special Correspondent

28 May 2026
Cotton Production / Latin America Overview Interview
The distance between a validated research finding and its adoption on a working farm is rarely a scientific problem. It is an economic, institutional, and logistical one.

Inclusion or Concentration: Latin American Cotton Faces a Reckoning

  • Subir Ghosh

26 May 2026
 
Trending Now
Consumer Trends / Viet Nam Commentary
Gen Z, with a population of over 15 million in Viet Nam, a tech-savvy, socially conscious cohort is flexing its economic muscle, projected to account for 40% of consumer spending by 2030. Their demand for transparency and sustainability is forcing brands to rethink their strategies.

Green Dreams or Greenwashing? Gen Z’s Battle for Sustainable Fashion in Viet Nam

  • Special Correspondent

18 June 2025
Designer Talk / Nimco Adam Interview
Fashion houses should pay fair wages, especially to the immigrants who are the backbone of many industries particularly the fashion houses where production takes more than 12+hours a day. They should include and adapt to the UN Sustainable Development Goals on gender equality, decent work and economic growth, industry innovation and infrastructure, reduce inequality, responsible consumption and production, and partnership for the Goals.

Live and Let Dye: Somali-American Designer Shows Way Beyond Chemicals

  • Subir Ghosh

23 August 2022