It ain't fashion, if it ain't sustainable
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Joëlle Vanhamme

Professeur de marketing EDHEC Business School
Joëlle Vanhamme

Joëlle Vanhamme is Professeur de marketing at EDHEC Business School.

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Going Circular / EOL Textiles / I Report
Collection infrastructure has grown faster than the systems needed to interpret, sort, and process what arrives—exposing a structural imbalance at the heart of textile circularity.

Circularity Has Been Mistaken for the Act of Gathering

  • Special Correspondent

1 April 2026
Rant Control / Shein Circularity Commentary
Corporate sustainability language has evolved beyond grand ecological promises into something harder to challenge—the rhetoric of everyday pragmatism and consumer common sense.

Rise and Shein: The Circularity Report That Laundered a Business Model in Plain Sight

  • Subir Ghosh

30 March 2026
 
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Rethinking Circularity / Garments Apart / I Feature
Where performance apparel meets its limits, the real question is not what a garment is made from, but how it was conceived to end.

Four Partners, One Jacket, and a New Logic for End-of-Life

  • Subir Ghosh

6 April 2026
Going Circular / EOL Textiles / III Report
Textile recovery depends not only on what is collected but on whether the system receiving it has the capacity to distinguish value from waste at scale.

The Recycling System Was Not Built for What It Receives

  • Special Correspondent

3 April 2026
 
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Culture Theft / Prada Case Commentary
The Kolhapuri isn’t a relic. It’s a reminder that craft matters. That dignity of labour matters. That slow fashion, when done right, isn’t just ethical—it’s essential. What’s at stake isn’t just nostalgia—it’s a living craft, a rural economy, a cultural footprint.

Evil Wears Prada: Luxury Brand's Cultural Theft Masks a Looming Craft Crisis in India

  • Richa Bansal

1 July 2025
Ground Work / MANTRA Interview
Waterjet looms used for polyester or nylon saree production generate selvedge waste called chindi. Millions of metres of sarees are produced daily, and many players, specially the small ones, simply discard it or burn it in boilers as fuel. Some factories, it is said, substitute 20–30% coal with chindi, burning it at night, often between midnight and dawn, because coal is expensive. This is extremely polluting as it releases toxic emissions.

To Remain Competitive Globally, Surat Must Embrace Sustainability

  • Richa Bansal

29 October 2025