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Kristi Eaton

Founder & CEO ke comms
Kristi Eaton

Kristi Eaton is the founder and CEO of ke comms, a mission-driven public relations and content writing agency based in Tulsa, Oklahoma, USA, and working globally.

 
 
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Rethinking Circularity / Garments Apart / I Feature
Where performance apparel meets its limits, the real question is not what a garment is made from, but how it was conceived to end.

Four Partners, One Jacket, and a New Logic for End-of-Life

  • Subir Ghosh

6 April 2026
Rant Control / Shein Circularity Commentary
Corporate sustainability language has evolved beyond grand ecological promises into something harder to challenge—the rhetoric of everyday pragmatism and consumer common sense.

Rise and Shein: The Circularity Report That Laundered a Business Model in Plain Sight

  • Subir Ghosh

30 March 2026
 
Latest Specials
Rethinking Circularity / Garments Apart / II Feature
The argument for circular outerwear does not begin at the end of a garment's life. It begins with what the garment is made from, and why those choices matter.

Circular Design Is Not Compromising Performance; It Is Redefining What Performance Means

  • Subir Ghosh

8 April 2026
State of Sourcing / China Angle Report
A decade of deliberate diversification has redistributed apparel assembly across multiple countries, without meaningfully reducing dependence on Chinese upstream supply chains.

The Sourcing Story: Industry Rewrote Its Geography Without Rewriting Its Dependence

  • Richa Bansal

7 April 2026
 
Trending Now
Cotton Landscape / Ethiopia Resurgent / II Interview
Farmer cooperatives and private producers are strengthening collaboration to improve cotton quality, consistency, and supply reliability across key production zones.

How Ethiopia Aims to Transform Its Cotton Heritage into Global Competitiveness

  • Subir Ghosh

27 October 2025
War Effects / Surat Exodus Feature
The decision to leave is rarely about wages alone; it is about whether a city can sustain the basic conditions that make staying possible. In Surat, those conditions have collapsed.

Paying for a Distant War: Surat's Migrant Textile Workforce Is Leaving 'Coz It has Run Out of Gas

  • Richa Bansal

27 March 2026