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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Upcycling Fashion / Drawbacks Analysis
Distinctiveness has a ceiling that few briefs account for, and understanding where that ceiling sits matters more than chasing novelty without any restraint.

The Design Instinct Upcycled Fashion Brands Need to Unlearn

  • Special Correspondent

30 June 2026
Circularity Issues / EPR Schemes Report
Producer responsibility schemes are generating revenue across dozens of markets, but the recycling infrastructure that revenue was intended to build remains largely absent from the system it funds.

Fashion's Circular Economy Promise Collects the Money but Skips the System

  • Subir Ghosh

3 July 2026
 
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Event Roundup / IT Shenzhen Interview
The textile industry's pivot toward digital tools and sustainable materials represents not a single transition but a layered negotiation between commercial reality and environmental imperative

Old Fibres and New Intelligence Compete for the Soul of Textile Manufacturing

  • Subir Ghosh

21 July 2026
Event Roundup / Brussels 2026 Analysis
Decades of quiet infrastructure built around collection, grading and international redistribution now underpin any credible circular textile economy, though the sector rarely receives comparable attention in policy design.

Brussels Proved Circularity Has Grown up; Now Industry Needs to Catch up

  • Mohammed Patel

14 July 2026
 
Trending Now
Material Science / Balena Interview
Balena creates new materials that responsibly reach their end of life with the mission to complete a fully circular process, safely returning materials to the earth without a negative impact on compost quality, land or seas.

Policy, Digital Innovation and Consumer Demand Will Push Sustainable Materials into Mainstream

  • Richa Bansal

13 January 2025
Circularity / Kenya Interview
Clothes being sorted at an ACT workshop. ACT collects mostly from the middle and upper classes. Up to 70% of what it collects is women’s clothing. That is probably because women care more about climate change and sooner take the effort to bring items to their collection bins, but possibly also because they buy or need more clothing.

Importers of 'mitumba' should be held responsible for the waste this sector creates

  • Subir Ghosh

26 April 2022
 
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