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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Chemical Usage / Wardrobe Issues Commentary
The environmental cost of a garment begins long before purchase and continues long after it leaves the wardrobe, shaped invisibly by chemistry the wearer never sees.

Behind the Label Lies a Longer and Stranger Chemical Story

  • Jane Wood
  • Charlotte Barras
  • Elena Probert

26 August 2026
Waste Crisis / Smart Clothes Commentary
The convergence of textile and electronic waste streams creates a category of refuse that neither industry can process cleanly, exposing gaps in regulation, disposal and material recovery.

The Coming Age of Smart Garments Demands a New Waste Doctrine

  • Ian Williams
  • Christina Webb
  • Stephen Beeby

26 August 2026
 
Latest Specials
Leader Speak / India Intimatewear Interview
Machinery can be bought by anyone, so advantage settles instead on how well a maker understands yarn behaviour through knitting, dyeing and finishing into the final garment.

How Changing Indian Bodies and Tastes Are Redrawing Intimatewear Manufacturing

  • Subir Ghosh

22 September 2026
Rethinking Circularity / Scaling Up Analysis
The store, the sales advisor and the after-sales experience convert technical detail into information that shapes how a client actually cares for and keeps a product.

Fashion Does Not Lack Circular Solutions, It Lacks Connections Between Them

  • Iuliia Moiseienko

9 September 2026
 
Trending Now
Tariff Impact / Fast Fashion Commentary
Much of Shein’s production takes place in the so-called “Shein village” in Guangzhou, China, where workers often sew for 12–14 hours a day under poor conditions to keep pace with the demand for new items.

Shein, Temu and the Tariff Fallout: Why Australia Became Fast Fashion's New Frontier

  • Mona Mashhadi Rajabi
  • Lisa Lake
  • Martina Linnenluecke
  • Yun Shen

12 June 2025
Sector Scanner / Denim Futures Interview
Sustainability should be taught to children as early as elementary school. Not only less water, less electricity, less gas and less cotton, but more respect for the environment, more respect for what we have. Let us consume what we need. Reuse, recycle. True sustainability is in each of us. Industry is a consequence of our needs, not our whims!

Produce Less, Better and What Is Necessary. That's Real Sustainability: Paolo Gnutti

  • Subir Ghosh

19 May 2022