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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Hemp Prospects / India Story Interview
Hemp's economic case is built not on replacing cotton but on outperforming linen, nylon, and wool in specific, commercially validated blend applications where cost and performance align.

Hemp Finds a Business Case and India Is Where It Will Be Tested

  • Richa Bansal

6 July 2026
Going Circular / Waste Flows Report
Waste accumulates faster than the mechanisms built to convert it into something usable again, leaving each year's surplus to compound against a system still catching up.

Textile Circularity Stalls Where Education, Community and Business Fail to Connect

  • Special Correspondent

10 July 2026
 
Latest Specials
Event Roundup / IT Shenzhen Interview
The textile industry's pivot toward digital tools and sustainable materials represents not a single transition but a layered negotiation between commercial reality and environmental imperative

Old Fibres and New Intelligence Compete for the Soul of Textile Manufacturing

  • Subir Ghosh

21 July 2026
Event Roundup / Brussels 2026 Analysis
Decades of quiet infrastructure built around collection, grading and international redistribution now underpin any credible circular textile economy, though the sector rarely receives comparable attention in policy design.

Brussels Proved Circularity Has Grown up; Now Industry Needs to Catch up

  • Mohammed Patel

14 July 2026
 
Trending Now
Denim Markets / India Growth Commentary
India’s denim sector reflects the transformation of a once domestic manufacturing base into a globally integrated production ecosystem supplying fabric and garments to international fashion markets.

Beyond the Blue Thread: India’s Expanding Footprint in the Global Denim Economy

  • Suketu Shah

10 March 2026
Event Preview / SMART Convention Report
Europe’s circular textile push is entering a harsher stage, where the test is no longer intent but whether strained systems can absorb waste, regulation and uneven market capacity.

Europe’s Textile Future Will Be Decided by Infrastructure, Not Intention

  • Special Correspondent

22 April 2026
 
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