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Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Going Circular / India Market Report
India's textile recycling opportunity is real, but reaching it requires more than market projections — it demands a fundamental rethinking of how waste moves through an enormous, fragmented industrial system.

India Wants to Lead Circular Fashion but the Infrastructure Isn't Ready

  • Subir Ghosh

16 March 2026
War Effects / Surat Exodus Feature
The decision to leave is rarely about wages alone; it is about whether a city can sustain the basic conditions that make staying possible. In Surat, those conditions have collapsed.

Paying for a Distant War: Surat's Migrant Textile Workforce Is Leaving 'Coz It has Run Out of Gas

  • Richa Bansal

27 March 2026
 
Latest Specials
Going Circular / EOL Textiles / III Report
Textile recovery depends not only on what is collected but on whether the system receiving it has the capacity to distinguish value from waste at scale.

The Recycling System Was Not Built for What It Receives

  • Special Correspondent

3 April 2026
Going Circular / EOL Textiles / II Report
Policy frameworks for textile circularity are being assembled across Europe at legislative speed, but the industrial and logistical conditions they depend on are taking longer to arrive.

The Real Test of Textile Policy Is Not Ambition but What Survives Contact

  • Special Correspondent

2 April 2026
 
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Consumer Trends / Viet Nam Commentary
Gen Z, with a population of over 15 million in Viet Nam, a tech-savvy, socially conscious cohort is flexing its economic muscle, projected to account for 40% of consumer spending by 2030. Their demand for transparency and sustainability is forcing brands to rethink their strategies.

Green Dreams or Greenwashing? Gen Z’s Battle for Sustainable Fashion in Viet Nam

  • Special Correspondent

18 June 2025
Textile Forensics / Shroud of Turin Report
The Shroud of Turin (Italian: Sindone di Torino), is a length of linen cloth bearing the negative image of a man. Some describe the image as depicting Jesus of Nazareth and believe the fabric is the burial shroud in which he was wrapped after crucifixion, according to Wikipedia.

‘Uncovering’ the Shroud of Turin: An Exercise in Textile Forensics

  • Richa Bansal

2 May 2022