It ain't fashion, if it ain't sustainable
texfash.com
 
  1. Home
  2. All Writers
  3. Marie-Agnes Parmentier
 

Marie-Agnes Parmentier

Associate Professor of Marketing HEC Montréal
Marie-Agnes Parmentier

Marie-Agnes Parmentier is Associate Professor of Marketing at HEC Montréal.

 

List of All Articles

Title Date
Designers can maintain their individuality working at big fashion houses
 
 
Most Popular
Cotton Futures / CottonInc Study Analysis
Biogenic carbon absorbed during crop growth can invert a fibre's climate profile at the point of production though the permanence of that storage depends on what happens to the product after it leaves the farm.

The Fight Over Cotton's Future Is a Fight Over Accounting

  • Subir Ghosh

21 May 2026
Mission Cotton / India Story Analysis
The Mission for Cotton Productivity targets 140 districts across fourteen states, a coverage that reflects the crop's political and economic weight in India's agrarian landscape.

India Cannot Sell Its Cotton to the World Until It Admits Why the World Stopped Buying

  • Subir Ghosh

8 May 2026
 
Latest Specials
Recycling Crisis / Tshirt Study Report
The environmental cost of a cotton t-shirt is set long before it reaches a shop floor, determined by cultivation, water use and the inefficiencies of industrial fibre processing.

Why Bangladesh Loses More Cotton Than Norway's Best Recycling System Can Ever Recover

  • Special Correspondent

28 May 2026
Cotton Production / Latin America Overview Interview
The distance between a validated research finding and its adoption on a working farm is rarely a scientific problem. It is an economic, institutional, and logistical one.

Inclusion or Concentration: Latin American Cotton Faces a Reckoning

  • Subir Ghosh

26 May 2026
 
Trending Now
Consumer Trends / Viet Nam Commentary
Gen Z, with a population of over 15 million in Viet Nam, a tech-savvy, socially conscious cohort is flexing its economic muscle, projected to account for 40% of consumer spending by 2030. Their demand for transparency and sustainability is forcing brands to rethink their strategies.

Green Dreams or Greenwashing? Gen Z’s Battle for Sustainable Fashion in Viet Nam

  • Special Correspondent

18 June 2025
Under Scanner / Nike Wage Theft Analysis
Without binding frameworks, supply chains will continue to operate on a model of plausible deniability and race-to-the-bottom pricing.

Nike's Unpaid Wages and Erosion of Corporate Credibility in Global Supply Chains

  • Special Correspondent

8 May 2025